了解连卡佛的企业背景、悠久历史、独特的业务模式和与众不同的奢华服务
企业背景
著名精品百货连卡佛成立于1850年,以「连通商务」策略将大中华区全部实体店与全球在线店铺实现对接,倾力打造无缝式购物体验。
连卡佛战略布局遍及香港、北京、上海和成都的10个主要销售点,总零售面积占地超过600,000平方英尺(约56,000平方米)。结合专为大中华区推出且能够全球配送的线上旗舰商店,连卡佛已成为大中华区首个全渠道精品零售商。在大中华地区,连卡佛是汇集设计师品牌最多的专门店,将包括女装、男装、化妆品、家居及时尚生活用品与高级珠宝在内的1,000逾个国际品牌精品悉数呈现。
在租赁模式为主导的市场中,连卡佛的批发模式和直接品牌合作模式在业内堪称独树一帜。其创新的店内环境将时尚、设计、艺术及音乐完美融合于一身,加之不断升级的旨在优化客户体验的个人化服务,更加树立了业内权威。连卡佛创新的零售概念和设计以及它的创意方案和视觉营销,都被视为行业标杆,并且获得了诸多极负盛名的国际奖项,其中包括美国零售商联合会颁发由全球行业领袖评选的国际嘉奖。
连卡佛隶属亚洲顶尖国际时装及生活品牌集团The Lane Crawford Joyce Group旗下。集团业务包括著名精品百货连卡佛、高级品牌专门店Joyce、鞋履配饰专门店Pedder Group、零售、品牌管理及分销公司ImagineX以及全方位服务零售平台Walton Brown。
The Lane Crawford Joyce Group经营业务包括精品百货、精品店、品牌特许经营店、电子商务以及全渠道运营,汇集了顶尖的男女设计师时装、鞋履及配饰、化妆品、家居及时尚生活用品和高级珠宝品牌,并与超过1500个国际时尚品牌合作,其中涵盖35个品牌的独家经销权。
The Lane Crawford Joyce Group拥有超过167年的贸易经验,是第一个与设计师和奢侈品牌进行合作营销的企业,也是首家通过伙伴合作关系建立自身品牌业务的公司,旗下各公司分别在其领域占据行业领先地位。截止2015年9月,集团在中国和东南亚地区的50个城市拥有超过740个销售点,总零售空间超过1,800,000平方英尺(约167,000平方米)。
更多资讯,敬请登录连卡佛官方网站查询:landcrawford.com.cn
职位信息
1. 销售顾问
Job Purpose工作目的:
“To deliver an exceptional Lane Crawford experience for every customer and to achieve agreed business unit and individual sales targets”
“为每位顾客提供非凡的连卡佛购物体验,并实现本部门及个人的销售目标”
Key Accountabilities主要职责
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守连卡佛的政策和程序外,主要职责包括但不限于:
Customer Service客户服务
To deliver consistent, sincere and responsive service and ensure the Lane Crawford standards are consistently executed at all times
提供始终如一和真诚的快速响应服务,确保始终执行连卡佛的服务标准
To take every opportunity to deliver our service promise – Making every customer feel Great eg building rapport, understanding the customers’ needs and being proactive to anticipate and deliver service above and beyond the customers expectation
抓住一切契机实现我们的服务承诺——“为每一位客人提供满意服务”,例如通过建立密切关系、理解顾客的需要,主动揣测并提供超越顾客期望的服务
To actively build long term relationships with customers
积极与顾客建立长期稳定的人际关系
To manage customer expectations, handling customers issues and feedback in a professional manner.
以专业的方式处理顾客的问题和反馈意见,以达到顾客的预期。
To understand and promote Omni channel experience service to every customer
理解并向顾客推介公司的全渠道服务
To ensure that all sales are followed up with after sales service activities such as reserve, gift wrapping, dispatch and delivery, concierge service every time
确保利用售后服务活动跟进所有销售,例如每次预约、礼品包装、发货和送货及礼宾服务
Sales销售
To achieve agreed individual monthly sales targets
完成个人月度销售目标
To be proactive in identifying selling opportunities that will help achieve the sales targets
主动发现有助于实现销售目标的销售机遇
To be proactive in recruiting new customers to enlarge the customer base to help to achieve the sales targets.
主动招揽新顾客扩大有助于实现销售目标的顾客群
To capture all key data from customers to build client database for clienteling purposes and develop sales plan for clienteling activities
获取所有关键客户信息,为客户建立客户数据库并针对客户的消费习惯制定相应的销售计划
To be proactive and willing to put in extra effort to achieve personal and team sales target
主动且愿意为达成个人和团队的销售目标而加倍努力。
Product Knowledge产品知识
To be able to provide the customer with fashion trends and product information that will enable them to make an informed decision about the item they wish to purchase
能够向顾客介绍时尚趋势和产品知识,让他们做出有关自己希望购买的产品的明智决定
To be able to communicate confidently the unique selling points and the features and benefits of the product
能够自信地介绍产品的独特卖点、特点及好处
To actively use this product knowledge to provide mix and match ideas for the customer and to up-sell to maximize the sales value
积极运用产品知识向顾客提供有关产品组合和搭配的意见并向他们销售更多商品以尽可能增加销售金额
To be open to new products and learning new things
接纳新产品,善于学习新事物
Housekeeping内务
To ensure daily housekeeping standards are maintained at all times
确保始终维持日常内务标准
To maintain visual merchandise presentation in line with VM Brand Book
按照视觉陈列手册维持视觉陈列展示
To prevent stock and pilferage by being alert present on the floor at all times and informing manager / security of potential issues
始终保持警觉并向经理/保安报告潜在的问题以预防存货短缺和盗窃
To perform cashiering function to a high degree of accuracy
高度准确地履行收银的职责
To ensure stock is continually replenished to ensure a full range of items are available for the customer
确保持续补货以保证顾客可以买到所有货品
Company Culture and Values企业文化与价值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分实践连卡佛愿景,热情,学习,协作的价值观以及领袖守则,并时刻传递客户服务承诺
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
与同事建立协作关系确保达成公司业务计划,部门及个人目标
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
强化连卡佛传承,品牌基因及文化-通过抓住每个机会分享故事及成功经验
2. 助理个人形象顾问
Job Purpose工作目的:
The position is accountable for providing personalized styling and consultation service for customers, with an objective to foster customer loyalty and spending growth.
该职位负责为顾客提供个人形象设计和咨询服务,培养顾客忠诚度,推动消费增长。
Key Accountabilities主要职责:
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守连卡佛的政策和程序外,主要职责包括但不限于:
Sales & Profit销售及盈利
To consistently achieve monthly and annual personal sales targets set by the company and with the endeavor to try to exceed the targets.
始终达成公司设定的月度和年度个人销售目标,并努力超越目标。
To proactively recruit new walk-in customers and cultivate the customers to become regular customers of theirs – ultimate goal is to increase sales.
积极主动争取新的随机顾客,并培养成为常客——最终目的在于提升销售额。
Customer Service and Relationship Management客户关系维护
To consistently manage a portfolio of VIP customers and continue to grow the network to meet with the company’s business objective – to generate sales and increase customers’ loyalty.
始终坚持管理VIP顾客档案,并持续扩展顾客网络,以实现公司的业务目标——达成销售并提高客户忠诚度。
To increase the “regular customer base” and generate referrals by keeping in touch with customers on a regular basis, depending on the customers’ preference.
扩大“固定客户群”,按照客户喜好定期与顾客保持联系,以扩展联系范围。
To proactively and consistently keep in regular contact with regular customers (monthly or as appropriate) to establish contact and build relations with the top100 MW and WW customers each season.
始终积极主动并定期与常客联系(每月一次或适当频率),与每一季的前100名男装和女装顾客建立互动的友好关系。
To consistently be well prepared for styling appointments in advance by having the selection of clothing ready for the customer on their arrival.
始终时刻准备与顾客预约进行形象设计,在顾客到来之前事先选好合适的服装。
To proactively capture and provide feedback on products and/ or services received from the customers.
积极主动的收集和提供顾客关于产品和/或服务的反馈。
To communicate any issues or concerns to Personal Styling Manager immediately concerning matters that will have any impact on customers
如发生可能影响顾客的问题或事项,立即与个人形象设计经理沟通。
To fully understand and be able to communicate our Omni-channel service to customers
深刻理解并向顾客推介公司的全渠道服务
Fashion Knowledge时尚知识
To proactively and consistently acquire in-depth knowledge of the latest international designer fashion trends by regularly reviewing fashion periodicals, fashion websites i.e. Style.com to stay abreast of the latest in the industry.
始终主动收集关于最新国际设计师和时尚趋势的深度信息,定期阅读时尚期刊,时尚网站如Style.com,紧跟行业最新趋势。
Information Technology信息系统
To consistently understand and operate all the systems relevant to your role competently
始终理解并熟练操作与岗位相关的所有系统。
Company Culture and Values企业文化与价值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分实践连卡佛愿景,热情,学习,协作的价值观以及领袖守则,并时刻传递客户服务承诺
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
与同事建立协作关系确保达成公司业务计划,部门及个人目标
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
强化连卡佛传承,品牌基因及文化-通过抓住每个机会分享故事及成功经验
宣讲会时间:2017年10月24日晚上7点
宣讲会地点:best365英国体育在线望江校区纺工附楼205
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网申地址:http://lanecrawford.zhaopin.com/
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